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URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL.
The Wikimedia URL Shortener is a feature that allows you to create short URLs for any page on projects hosted by the Wikimedia Foundation, in order to reuse them elsewhere, for example on social networks, on wikis, or on paper. The feature can be accessed from Meta-Wiki on the special page m:Special:URLShortener. On this page, you will be able ...
Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, [4] for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many ...
TinyURL is a URL shortening web service, which provides short aliases for redirection of long URLs. Kevin Gilbertson, a web developer, launched the service in January 2002 [1] as a way to post links in newsgroup postings which frequently had long, cumbersome addresses.
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
Brands are now focusing on using advanced tracking tools and strategies, like URL shorteners and social listening, to understand better and leverage this hidden traffic. As a result, Dark Social is increasingly recognized as a crucial component of digital marketing that requires dedicated strategies to track and utilize effectively.
The 140-character limit also increased the usage of URL shortening services such as bit.ly, goo.gl, tinyurl.com, tr.im, and other content-hosting services such as TwitPic, memozu.com and NotePub to accommodate multimedia content and text longer than 140 characters.
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