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2. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

3. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid ... Google Ads runs an auction in real time ...

4. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   All this happens in real-time, therefore this is called real-time-bidding or RTB, and in a fraction of a second. In situations where there are multiple ad spots, a common occurrence on SERPs , there can be multiple winners whose positions on the page are influenced by the amount each has bid and the quality of their ad.

5. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   Programmatic display advertising, or real time bidding (RTB), transformed the way digital display advertising is bought and managed in recent years. Rather than placing a booking for advertising directly with a website, advertisers will manage their activity through a ( demand side platform ), and bid to advertise to people in real time, across ...

6. Header bidding - Wikipedia

   en.wikipedia.org/wiki/Header_bidding

   Video header bidding allows publishers to auction off their video ad inventory in real-time. While it follows the same principles as display ad header bidding, the implementation differs due to the inclusion of video players, [29] which lack header tags. Video header bidding requires the winning bid information to be passed into the video ...

7. Ad exchange - Wikipedia

   en.wikipedia.org/wiki/Ad_exchange

   An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. [1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.