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Today, Marriott has solidified the mega-merger under the new name and introduction of Marriott Bonvoy, the new travel-focused loyalty program that will be taking the place of the three merged ...
Marriott Bonvoy is Marriott's current loyalty program and was formed in the February 2019 merger of its three former rewards programs: Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest. Starwood Preferred Guest (also known as SPG) was founded in 1999 as the first in the industry to enforce a policy of no blackout dates, no ...
The post Marriott Bonvoy Is the New Name of the Hotel Chain’s Loyalty Program appeared first on Skift. ... Marriott International has finally revealed the new name of its loyalty program ...
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A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels ...
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