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Pakistani fashion industry is introducing Pakistani traditional dresses all over the world as cultural representatives and is becoming a reason to introduce international trends in Pakistan. Pakistani media , Film Industry , and Internet have the biggest roles in promoting fashion in Pakistan.
In 2016, Maria B became the first designer in Pakistan who incorporated the Austrian-based global leader of crystals Swarovski in their embroidered, chiffon and lawn collections. [5] They signed their deal in 2014 with the Austrian giant. [5] The collection was launched on 27 August 2016. [5]
Khaadi (pronounced [kʰaːd̪iː]) is a Pakistani fashion and lifestyle brand, founded in December 1998. Its headquarters are located in Karachi. As of 2015, it operates 46 stores in 17 cities across Pakistan and 17 stores across the United Kingdom and the GCC. [1] [2] As of 2022, Khaadi operates 60 stores in 30 cities within Pakistan. [3]
This cotton industry added to the richness of Punjabi clothing which exhibits Punjab's rich and vibrant culture in its dresses. [3] [4] Various types of dresses are worn based on different Punjabi festivals, local events and ceremonies. Along with different traditional dresses special types of ornaments are also very common. [5]
Shalwar kameez [2] [3] (also salwar kameez [4] and less commonly shalwar qameez) [5] [6] is a traditional combination dress worn by men and women in South Asia, [4] [7] and Central Asia. [ 8 ] [ 9 ] Shalwars are trousers which are atypically wide at the waist and narrow to a cuffed bottom.
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