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2. Pricing strategies - Wikipedia

   en.wikipedia.org/wiki/Pricing_strategies

   Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. [2] Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for ...

3. Six forces model - Wikipedia

   en.wikipedia.org/wiki/Six_forces_model

   This can cause companies making low or negative returns to stay in the market leading to excess capacity meaning that healthy competitors' profitability will suffer. Competitors are competing on price. Price competition is particularly destructive to profitability as it is easy to identify price competition meaning other competitors can retaliate.

4. Zendesk - Wikipedia

   en.wikipedia.org/wiki/Zendesk

   In 2021 for example, several companies joined Zendesk marketplace, such as Crowlingo for multilingual data collection, Verse for lead conversion and ViiBE for remote visual support. [38] By 2018, Zendesk had annual revenues of $500 million. [39] [31] In July 2019, cybersecurity researcher Sam Jadali exposed a catastrophic data leak known as ...

5. Porter's generic strategies - Wikipedia

   en.wikipedia.org/wiki/Porter's_generic_strategies

   For example, a local restaurant in a low rent location can attract price-sensitive customers if it offers a limited menu, rapid table turnover and employs staff on minimum wage. Innovation of products or processes may also enable a startup or small company to offer a cheaper product or service where incumbents' costs and prices have become too ...

6. Competitor analysis - Wikipedia

   en.wikipedia.org/wiki/Competitor_analysis

   One common and useful technique is constructing a competitor array. The steps may include: Define the industry – scope and nature of the industry. Determine who the competitors are. Determine who the customers are and what benefits they expect. Determine the key strengths – for example price, service, convenience, inventory, etc.

7. Vertical restraints - Wikipedia

   en.wikipedia.org/wiki/Vertical_restraints

   Vertical restraints are to be distinguished from so-called "horizontal restraints", which are found in agreements between horizontal competitors. Vertical restraints can take numerous forms, ranging from a requirement that dealers accept returns of a manufacturer's product, to resale price maintenance agreements setting the minimum or maximum ...

8. Market penetration - Wikipedia

   en.wikipedia.org/wiki/Market_penetration

   Penetration pricing is a marketing technique which is used to gain market share by selling a new product for a price that is significantly lower than its competitors. The company begins to raise the price of the product once it has achieved a large customer base and market share.

9. Supracompetitive pricing - Wikipedia

   en.wikipedia.org/wiki/Supracompetitive_pricing

   The concept of supracompetitive pricing is connected to the concept of predatory pricing. Predatory pricing can be defined as a dynamic market strategy that is characteristic in a single market where a company decides to develop a business strategy that includes the sacrifice in a short run in order to eliminate existing competition and acquisition of a dominant market position where the ...