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Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, an animated anthropomorphic Russian meerkat (voiced by Simon Greenall , uncredited), and his family and friends.
Compare the Market is perhaps best known for its marketing campaigns featuring meerkat characters Aleksandr Orlov and his Head of IT, Sergei. [12] The meerkat advertisements started with Aleksandr Orlov's mission to clear the confusion up for Australians who mistook his website comparethemeerkat.com.au for comparethemarket.com.au. [13]
On 5 January 2009, the company launched an advertising campaign featuring a CGI meerkat character named "Aleksandr Orlov" [8] who pleads with viewers looking for cheap car insurance to stop confusing his meerkat comparison website comparethemeerkat.com with comparethemarket.com, due to the similarity between the words meerkat and market. As ...
Compare the Meerkat, a UK advertising campaign; Maverick Meerkat, an Ubuntu release; Meerkat Manor, a British television programme; Mercat cross, the Scots name for a market cross Mercat Cross, Edinburgh
Aleksandr Orlov, Alexander Orlov or Alexandre Orloff is the name of the following people: . Aleksander Orlov (1873–1948), Russian opera conductor; Aleksandr Orlov (astronomer) (1880–1954), Russian astronomer
Aleksandr Orlov, an anthropomorphic meerkat from the Compare the Meerkat advertising campaign; Bo Orlov, a character in the Netflix series Grand Army; General Orlov, a villain in the James Bond film Octopussy; Georgiy Ivanych Orlov, a character in the Chekhov novella The Story of an Unknown Man.
Compare the Market, which is own by BGL Group based in Peterborough, has taken the decision to make sure the adverts do not appear close to news programmes to be "sensitive to the current situation". A spokesperson for the site said: “The Compare the Market meerkats are fictional characters.
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