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The DeSoto marque was founded by Walter Chrysler on August 4, 1928, to compete with Pontiac, Studebaker, Hudson and Willys in the mid-price class. Introduced for the 1929 model year, DeSoto served as a lower-priced version of Chrysler products, with Dodge positioned above DeSoto, while Plymouth was added as the entry-level product of the ...
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The 1953 Firedome was introduced just prior to DeSoto's 25th Anniversary in 1953, and arrived as the new top series, displacing the Custom nameplate which was retired at the end of the 1952 model year. The entire De Soto model lineup was restyled and Firedome prices started at US$2,740 ($31,203 in 2023 dollars [2]). During the 1953 model year ...
While the Firesweep featured DeSoto's signature tailfins, the front clip (the front section, forward of the firewall) was based on the Dodge Coronet. The most telling feature was the headlight design, housed under heavily chromed lids typical of Dodge. Firesweep grilles were similar to those on other contemporary DeSoto models.
DeSoto Airstream (1935–1936) DeSoto Series S (1937–1942) (S-1 through S-10, except the Airstream and Airflow) DeSoto Custom (1946–1952) DeSoto Deluxe (1946–1952) DeSoto Diplomat (1946-1961) DeSoto Firedome (1952–1959) DeSoto Powermaster (1953–1954) DeSoto Fireflite (1955–1960) DeSoto Adventurer (1956–1960) DeSoto Firesweep (1957 ...
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From 1957 to 1959, the DeSoto Diplomat used the DeSoto Firesweep front clip with Plymouth body. The 1960 and 1961 DeSoto Diplomats were based on the full-size Dodge Dart . Although 1960 was the last year for DeSoto in Canada and 1961 for the United States and export markets, Chrysler South Africa built a number of 1962 DeSoto Diplomats based on ...
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