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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Pepsi capitalized on the “New Coke” backlash by releasing a commercial showing a young girl criticizing the brand, then trying a Pepsi and loving it. The commercial declared that Pepsi was ...
When it comes to dividend growth, however, Coke has a better trajectory than Pepsi over the long term, and the company also delivered a bigger increase for 2013 with a 10% hike versus Pepsi's 6% ...
Pepsi briefly took the top spot in the 1980s during Coca-Cola's New Coke fiasco, according to Beverage Digest. However, Pepsi fell back to second place and has stayed there for nearly 40 years.
Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...
[5] In the aforementioned blog post, Professor Nestle asserted that "If Coke really wanted to help prevent obesity, it would STOP: Targeting its “drink more Coke” marketing to kids. Targeting marketing to low-income minorities. Lobbying and spending a fortune to defeat soda taxes and caps on soda sizes.