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In 2006, the Government Accountability Office released the results of a five-year study, concluding that the previous "My Anti-Drug" campaign was ineffective, and likely counterproductive, leading those exposed to an increased perception that others use marijuana, stating, "analysis also indicated that among current, non-drug-using youth, exposure to the campaign had unfavorable effects on ...
"Dog's View", also called "Talking Dog", is a 2007 anti-cannabis public service announcement (PSA) created by the United States Office of National Drug Control Policy (ONDCP) as part of the Above the Influence campaign. The PSA features a dog who sits down at a kitchen counter and asks a teenage girl if she might be smoking too much marijuana.
The research company was paid $42.7 million for the five-year study. After the February 2005 report was received, the office continued the ad campaign, spending $220 million on the anti-marijuana ads in fiscal years 2005 and 2006. [12] President Bush's goal in this campaign was to reduce youth drug use by 10% over two years, and 25% over 5 ...
When it comes to social media advertising, however, the cannabis industry has excelled, said Moreno, who has studied the impact of marijuana ads on youth. “The cannabis industry came into the ...
The second PSA, from 1997, [3] featured 18-year-old actress Rachael Leigh Cook, who, as before, holds up an egg and says, "this is your brain", before lifting up a frying pan with the words, "and this is heroin", after which she places the egg on a kitchen counter—"this is what happens to your brain after snorting heroin"—and slams the pan down on it.
An off-screen voice is heard to say "Eddie, did you even look for a job today?" to which he replies "No, ma." while quickly trying to conceal evidence of drug use. The scene fades out and the words "Nothing happens with marijuana" appear above "Partnership for a Drug-Free America" with a voice-over "Marijuana can make nothing happen to you, too ...
The multimillion-dollar push for recreational marijuana in Florida has failed. Amendment 3, which would have allowed adults 21 and older to buy and use marijuana without a medical card, got about ...
Toggle Anti-cannabis organizations subsection. 1.1 Private-sector organizations. 1.2 Political parties. 1.3 Governmental organizations. 2 Anti-cannabis campaigns.