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In political science, the minimal effects hypothesis states that political campaigns only marginally persuade and convert voters. The hypothesis was formulated during early research into voting behavior between the 1940s and the 1960s, and this period formed the initial "minimum effects" era in the United States. [ 1 ]
Unlike the hypodermic needle model, which considers mass media effects to be direct, the two-step flow model stresses human agency. For example, in the field of science communication, Matthew Nisbet describes the use of opinion leaders as intermediaries between scientists and the public as a way to reach the public via trained individuals who ...
This theory was first introduced by sociologist Paul Lazarsfeld et al. in 1944 and elaborated by Elihu Katz and Lazarsfeld in 1955. [ 1 ] The multi-step flow theory offers a larger range of interaction between opinion leaders, information sources and audiences than the two-step model, which argues that information flows from mass media directly ...
In the mathematical discipline of graph theory, a graph labeling is the assignment of labels, traditionally represented by integers, to edges and/or vertices of a graph. [1] Formally, given a graph G = (V, E), a vertex labeling is a function of V to a set of labels; a graph with such a function defined is called a vertex-labeled graph.
Within statistics, Local independence is the underlying assumption of latent variable models (such as factor analysis and item response theory models). The observed items are conditionally independent of each other given an individual score on the latent variable(s). This means that the latent variable(s) in a model fully explain why the ...
In this model is the school-specific random effect: it measures the difference between the average score at school and the average score in the entire country. The term W i j {\displaystyle W_{ij}} is the individual-specific random effect, i.e., it's the deviation of the j {\displaystyle j} -th pupil's score from the average for the i ...
The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".
In theoretical physics, a minimal model or Virasoro minimal model is a two-dimensional conformal field theory whose spectrum is built from finitely many irreducible representations of the Virasoro algebra. Minimal models have been classified and solved, and found to obey an ADE classification. [1]