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  2. Utility maximization problem - Wikipedia

    en.wikipedia.org/wiki/Utility_maximization_problem

    Finding (,) is the utility maximization problem. If u is continuous and no commodities are free of charge, then x ( p , I ) {\displaystyle x(p,I)} exists, [ 4 ] but it is not necessarily unique. If the preferences of the consumer are complete, transitive and strictly convex then the demand of the consumer contains a unique maximiser for all ...

  3. Maximization (psychology) - Wikipedia

    en.wikipedia.org/wiki/Maximization_(psychology)

    The distinction between "maximizing" and "satisficing" was first made by Herbert A. Simon in 1956. [1] [2] Simon noted that although fields like economics posited maximization or "optimizing" as the rational method of making decisions, humans often lack the cognitive resources or the environmental affordances to maximize.

  4. Optimal decision - Wikipedia

    en.wikipedia.org/wiki/Optimal_decision

    In order to compare the different decision outcomes, one commonly assigns a utility value to each of them. If there is uncertainty as to what the outcome will be but one has knowledge about the distribution of the uncertainty, then under the von Neumann–Morgenstern axioms the optimal decision maximizes the expected utility (a probability ...

  5. Pascal's mugging - Wikipedia

    en.wikipedia.org/wiki/Pascal's_mugging

    In philosophy, Pascal's mugging is a thought experiment demonstrating a problem in expected utility maximization. A rational agent should choose actions whose outcomes, when weighted by their probability, have higher utility. But some very unlikely outcomes may have very great utilities, and these utilities can grow faster than the probability ...

  6. Behavioral game theory - Wikipedia

    en.wikipedia.org/wiki/Behavioral_game_theory

    These games also explored the effect of trust on decision-making outcomes and utility maximizing behavior. [12] Common resource games were used to experimentally test how cooperation and social desirability affect subject's choices. A real-life example of a common resource game might be a party guest's decision to take from a food platter.

  7. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    The expected utility hypothesis is a foundational assumption in mathematical economics concerning decision making under uncertainty. It postulates that rational agents maximize utility, meaning the subjective desirability of their actions. Rational choice theory, a cornerstone of microeconomics, builds this postulate to model aggregate social ...

  8. Von Neumann–Morgenstern utility theorem - Wikipedia

    en.wikipedia.org/wiki/Von_Neumann–Morgenstern...

    In decision theory, the von Neumann–Morgenstern (VNM) utility theorem demonstrates that rational choice under uncertainty involves making decisions that take the form of maximizing the expected value of some cardinal utility function. This function is known as the von Neumann–Morgenstern utility function.

  9. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    An evolutionary psychology perspective suggests that many of the seeming contradictions and biases regarding rational choice can be explained as being rational in the context of maximizing biological fitness in the ancestral environment but not necessarily in the current one. Thus, when living at subsistence level where a reduction of resources ...