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The Real Littles series of Shopkins (Seasons/Series 12-14) gained popularity on social media platforms, such as TikTok and YouTube Shorts, with some unboxing videos of them gaining millions of views, alongside a similar toy brand, 5 Surprise Mini Brands, by Zuru.
Zuru (stylized as ZURU) is a Hong Kong–based toy, disruptive, and a FMCG company that manufactures multiple brands of toys and consumer goods products. As of 2024 [update] , the company operates four main divisions: ZURU Toys, ZURU Edge, ZURU Tech, and Rhodes Pet Science.
The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
Mini Brands is an American toy brand. [1] The brand consists of a series of miniature toys, many of which advertise real-life brands such as Tapatio, Hershey's and others. In 2019 they launched Mini Brands. In 2020 they launched Series 2 and Toys Mini Brands. In 2021 they launched Toys Series 2, Series 3, and Disney Pixar Marvel Mini Brands.
In 2015, at the 15th annual Toy Industry Association's Toy of the Year (TOTY) Awards ceremony, Moose Toys' Shopkins Small Mart was awarded the '2015 Girl Toy of the Year'. [5] In 2016, Moose was recognized as Toy Vendor of the year in the US by Toys R Us , Target, and Walmart, [ 6 ] CEO Manny Stul also won the EY World Entrepreneur Year Award ...
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