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The hair is heated, and the rollers strain and break the hydrogen bonds [citation needed] of each hair's cortex, which causes the hair to curl. The hydrogen bonds reform after the hair is moistened. A hot roller or hot curler is designed to be heated in an electric chamber before one rolls it into the hair. [2] Alternatively, a hair dryer heats ...
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Introduced by Helene Curtis in 1987, Salon Selectives is considered the first salon-inspired mass market hair care brand. It was acquired by Unilever in 1996 and was restructured in 2000 with all-new products. In 2011, the line was relaunched again with 32-ounce bottles intended to give consumers salon grade product at everyday value pricing.
A second type of curler was invented later, allegedly in 1924 by a Czech hairdresser called Josef Mayer. In this method, the hair was fed through a small clamp which, after winding, would hold the two ends of a roller. The ends of the hair were held on the roller which was wound around a point until it reached the clamp into which it was inserted.
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The early 1980s arrival of hair mousse in North America was known as "mousse mania" as hairdressers unveiled the new foam product to their clientele. [3] Throughout its first years on the market, hair mousse quickly became a multimillion-dollar product. 1984 domestic retail sales for the product ranged from $100–$150 million and almost $200 million in sales by 1986.