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In particular, the concept of identification can expand our vision of the realm of rhetoric as more than solely agonistic. To be sure, that is the way we have traditionally situated it: “Rhetoric,” writes Burke, “is par excellence the region of the Scramble, of insult and injury, bickering, squabbling, malice and the lie, cloaked malice and the subsidized lie. . . .
Herrick, further explains that identification in rhetoric is crucial to persuasion, and thus to cooperation, consensus, compromise, and action. Burke believed that the most serious human problem was to be alienated or separated, and rhetoric was to be that problem's only solution. Much of his work was based on bringing people back together. [2]
Social representation theory is a body of theory within social psychology and sociological social psychology. It has parallels in sociological theorizing such as social constructionism and symbolic interactionism , and is similar in some ways to mass consensus and discursive psychology .
Thirdly, social identification is the process in which people relate the self to one of those categories. Regarding the relation between collective identification and work motivation, several propositions have been made regarding situational influences, the acceptance of the leader and the self-definition of a collective.
Stuart Hall for example, suggests treating identity as a process, to take into account the reality of diverse and ever-changing social experience. [40] [41] Some scholars [who?] have introduced the idea of identification, whereby identity is perceived as made up of different components that are 'identified' and interpreted by individuals. The ...
This quality or ideal is often represented in a "leader figure" who is identified with. For example: the young boy identifies with the strong muscles of an older neighbour boy. Next to identification with the leader, people identify with others because they feel they have something in common. For example: a group of people who like the same music.
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