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  2. Survey data collection - Wikipedia

    en.wikipedia.org/wiki/Survey_data_collection

    With the application of probability sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. [1] The methods involved in survey data collection are any of a number of ways in which data can be collected for a statistical survey. These are methods that are used to ...

  3. Global Entrepreneurship Monitor - Wikipedia

    en.wikipedia.org/wiki/Global_Entrepreneurship...

    The Global Entrepreneurship Monitor (GEM) research project is an annual assessment of the national level of entrepreneurial activity in multiple, diverse countries. Today the study counts the participation of 115 countries and with longitudinal data dating back more than 20 years.

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  5. Innovation - Wikipedia

    en.wikipedia.org/wiki/Innovation

    Innovation is the specific function of entrepreneurship, whether in an existing business, a public service institution, or a new venture started by a lone individual in the family kitchen. It is the means by which the entrepreneur either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth.

  6. Entrepreneurship - Wikipedia

    en.wikipedia.org/wiki/Entrepreneurship

    Entrepreneurship includes the creation or extraction of economic value. [11] [12] [13] It is the act of being an entrepreneur, or the owner or manager of a business enterprise who, by risk and initiative, attempts to make profits. [citation needed] Entrepreneurs act as managers and oversee the launch and growth of an enterprise.

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  8. Millennial economics - Wikipedia

    en.wikipedia.org/wiki/Millennial_economics

    [12] [13] [14] Several governments have instituted major youth employment schemes out of fear of social unrest due to the dramatically increased rates of youth unemployment. [15] In Europe, youth unemployment levels were very high (56% in Spain, [16] 44% in Italy, [17] 35% in the Baltic states, 19% in Britain [18] and more than 20% in many more ...

  9. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

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