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  2. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    An expository essay is one whose chief aim is to present information or to explain something. To expound is to set forth in detail, so a reader will learn some facts about a given subject. In exposition, as in other rhetorical modes, details must be selected and ordered according to the writer's sense of their importance and interest.

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]

  4. Figure of speech - Wikipedia

    en.wikipedia.org/wiki/Figure_of_speech

    Scholars of classical Western rhetoric have divided figures of speech into two main categories: schemes and tropes. Schemes (from the Greek schēma, 'form or shape') are figures of speech that change the ordinary or expected pattern of words. For example, the phrase, "John, my best friend" uses the scheme known as apposition.

  5. Ideograph (rhetoric) - Wikipedia

    en.wikipedia.org/wiki/Ideograph_(rhetoric)

    An ideograph in rhetoric often exists as a building block or simply one term or short phrase that summarizes the orientation or attitude of an ideology. Such examples notably include <liberty>, <freedom>, <democracy> and <rights>. Rhetorical critics use chevrons or angle brackets (<>) to mark off ideographs.

  6. Logos - Wikipedia

    en.wikipedia.org/wiki/Logos

    Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...

  7. Ideological criticism - Wikipedia

    en.wikipedia.org/wiki/Ideological_criticism

    Foss identifies the following steps in a piece of ideological criticism: (1) “formulate a research question and select an artifact”; (2) “select a unit of analysis” (which she calls “traces of ideology in an artifact”); (3) “analyze the artifact” (which, according to Foss, involves identifying the ideology in the artifact ...

  8. Dissoi logoi - Wikipedia

    en.wikipedia.org/wiki/Dissoi_logoi

    What cannot be denied is the confounding nature with which the Dissoi Logoi conveys its message. For instance, in the very first chapter, the author states "some say that what is good and what is bad are two different things, others that they are the same thing..I myself side with the latter group", yet by the end of this chapter, it has changed "I am trying rather to point out that it is not ...

  9. Rhetorical structure theory - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_Structure_Theory

    Rhetorical structure theory (RST) is a theory of text organization that describes relations that hold between parts of text. It was originally developed by William Mann , Sandra Thompson , Christian M. I. M. Matthiessen and others at the University of Southern California 's Information Sciences Institute (ISI) and defined in a 1988 paper.