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At the time, he stated of the logo, "I don't love it, but it will grow on me." [1] For her services, the company paid her $35, equivalent to $263 in 2023. [9] Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity.
The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
John Hoke III (born 1965) is an American architect and designer who is the chief innovation officer of Nike, Inc. [1] [2] [3] He leads the company's design team which includes more than 1,000 product and industrial designers, graphic designers, and fashion designers, as well as architects, interface, and digital content designers.
Tracie Jackson's Diné culture is front and center in her shoe and jewelry designs for Nike's N7 Collection and her own online store, Rezilient Soles. A Nike designer comes from a long line of ...
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