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Concentration of media ownership, also known as media consolidation or media convergence, is a process wherein fewer individuals or organizations control shares of the mass media. [1] Research in the 1990s and early 2000s suggested then-increasing levels of consolidation, with many media industries already highly concentrated where a few ...
Even though convergence culture is grouped under the wider term of "media convergence," this idea emerged within the "convergence" discourse roughly around the 2000s. [2] Some scholars view the progression of media convergence as a four-part historical and narratological model as a way to organize the wide and various uses of "convergence". [2]
Technological convergence is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example, watches, telephones, television, computers, and social media platforms began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and ...
Multimedia journalism, as an outcome of media convergence, introduces a series of changes in journalistic practices. Today's multimedia journalists creating content for newspapers, television, radio, websites, and so on.
The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry. [1] [2] The term was coined by Gini Dietrich in her book Spin Sucks (2014) in recognition of the changing landscape of media and the convergence of different types of media. [3] [4] [5]
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
Media materialism is a theory that addresses the media's impact on the physical environment. Media materialism covers three aspects: [59] The consumption of natural resources for industrial production of modern communication technology; The energy consumption of communication technology in residential and institutional sectors
Convergence: The International Journal of Research into New Media Technologies is a Q1-ranked (ranking by Scimago) quarterly peer-reviewed academic journal that covers the fields of communications and media. The current editors are Sarah Aitkinson (King's College London) and Helen Kennedy (University of Nottingham).