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Levi Strauss & Co. and Lee were not the only companies making overalls in the late 19th and 20th centuries. One of the oldest brands of overalls, OshKosh B'gosh, founded in 1895 in Wisconsin, specialized in blue-and-white "hickory-stripe" bib overalls. The company produced bib overalls for children in the late 1960s. [9]
By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans".
Dockers is an American brand of garments and other accessories from Levi Strauss & Co. Levi Strauss & Co., then specializing in denim, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual clothing for men under the leadership of Bob Siegel. [1] In 1987, Dockers introduced a women's line.
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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced. In 1996, the company launched Lee National Denim Day as part of National Breast Cancer Awareness Month.