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FreshDirect is an American online grocery company and among the first enterprises to sell and deliver perishable foods to consumers without maintaining a retail operation. It offers its services via a website and mobile app .
Joseph Fedele (known as Joe Fedele, born C. 1962) [1] [2] is an entrepreneur who co-founded New York-based online specialty grocery FreshDirect in 1998 along with investment banker Jason Ackerman.
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The interior of a Fresh Market store. The Fresh Market was founded by Ray and Beverly Berry on March 5, 1982, in Greensboro, North Carolina. The first store was opened in the former Bi-Rite store at the corner of Lawndale Dr. and Pisgah Church Rd. [4] The Berrys' idea was to develop a better grocery store that brought back the feeling of open European-style markets. [5]
The company further expanded in the United States with the acquisition of a majority stake in FreshDirect, an online grocer. As of 2021, Ahold Delhaize has plans to establish Ship2Me, an online marketplace featuring food and merchandise items, in the second half of the year. [21]
The online grocer technology platform could be developed in-house, or a third party's platform could be re-used and customized to reflect the company brand and provide unique features.
In 2019, Peapod held 9% of the online grocery delivery market in New York City, behind FreshDirect (68%), Instacart (13%), and Amazon Fresh (9%). [12] In February 2020, Peapod announced they would be ceasing operations in the Midwest (Illinois, Indiana, and Wisconsin) and focus exclusively on serving the East Coast. [4]
Construction on FreshDirect's Harlem River Yards facility began in December 2014. [5] In April 2018, The Related Companies and Somerset Partners announced plans to build a mixed-use complex above the rail yard adjacent to the Willis Avenue Bridge. The development is planned to contain 1,779 apartments and a 26,000-seat stadium for New York City ...