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A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. [1] It is the belief that individuals tend to ascribe success to their own abilities and efforts, but ascribe failure to external factors. [2]
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The self-serving bias has been thought of as a means of self-esteem maintenance. [39] A person will feel better about themselves by taking credit for successes and creating external blames for failure. This is further reinforced by research showing that as self-threat increases, people are more likely to exhibit a self-serving bias. [40]
Gerd Gigerenzer has criticized the framing of cognitive biases as errors in judgment, and favors interpreting them as arising from rational deviations from logical thought. [ 6 ] Explanations include information-processing rules (i.e., mental shortcuts), called heuristics , that the brain uses to produce decisions or judgments.
This theory stresses the benefits of the false-consensus effect: namely, the perception of increased social validation, social support, and self-esteem. It may also be useful to exaggerate similarities in social situations in order to increase liking. [20]
Self-verification is the drive to reinforce the existing self-image and self-enhancement is the drive to seek positive feedback. Both are served by confirmation biases. [123] In experiments where people are given feedback that conflicts with their self-image, they are less likely to attend to it or remember it than when given self-verifying ...
Attribution bias – Systematic errors made when people evaluate their own and others' behaviors; Explanatory style; Living educational theory; Locus of control – Concept in psychology; Naïve realism – Human tendency to believe that we see the world around us objectively; Psychological projection – Attributing parts of the self to others
Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. [1] [2] It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it.