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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The site also includes instruction booklets for all Lego sets dating back to 2002. [97] The Lego website features a social media app named Lego Life, [98] [99] which is designed for children under 13 years of age. The app is available as a free download and only features Lego-related content.
Automatic Binding Bricks are renamed Lego Mursten, or "Lego Bricks." First baseplates are created. Godtfred Kirk Christiansen creates "system of play" that leads to the formation of Lego sets. [2] 1954: Godtfred Kirk Christiansen becomes junior managing director of Lego, and soon has the idea to turn Lego bricks into a building system.
Lego Architecture (stylized as LEGO Architecture) is a Lego theme that aims to "celebrate the past, present and future of architecture through the Lego Brick". [2] The brand includes a series of Lego sets designed by "Architectural Artist" Adam Reed Tucker, and each contain the pieces and instructions to build a model of a famous architectural building or city skyline in micro-scale.
In 2016, Lego announced that it would take legal action against Chinese manufacturer Guangdong Loongon, which produces the Lepin brand and is known for plagiarisms [42] of Lego sets. [43] In 2019, counterfeit Lego sets worth 26 million euros were seized in raids by Chinese police. [42] In 2021, Lego has obtained a cease-and-desist declaration ...
The LEGO pneumatics components were first introduced in 1984, and have featured in a variety of LEGO Technic and LEGO Educational (DACTA) products. [10] Lego pneumatic components include air pumps, pneumatic cylinders, pneumatic tubing, three-way valves, and air tanks. [11] As of 2024, 34 Lego Technic sets that contain pneumatics have been ...
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Lego Atlantis (stylized as LEGO Atlantis) was a product range of the construction toy Lego, themed around the underwater world of Atlantis. [2] The range was launched in early 2010 and discontinued by the end of 2011. The toy sets included models of buildable underwater vehicles, as well as "heroic diver" and "shark warrior" minifigures.