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In 2010, Activia dominated the probiotic dairy sector. [20] The success of Activia has increased the health yogurt market. [21] Activia, Actimel and Danonino account for more than half of the total worldwide yogurt sales. [22] Activia is a more than 2 billion-dollar brand which owes its success to the health benefit claim. [21]
Activia yogurt is so much more than a nostalgic choice. Sure, it contains everything you would expect from a dairy yogurt, like calcium, protein, probiotics and live and active cultures.
Activia is a well-known brand in the “keep-things-moving” version of gut health, but it may not be the first thing that comes to mind when you envision a probiotic drink. Activia not only ...
Actimel (known as DanActive in the United States and Canada) is a probiotic yogurt-type drink produced by the French company Danone. Actimel earned over €1.4 billion (US$1.8 billion) in retail sales in 2006.
Some of the Bifidobacterium animalis bacteria found in a sample of Activia yogurt: The numbered ticks on the scale are 10 micrometres apart.. In 1899, Henri Tissier, a French pediatrician at the Pasteur Institute in Paris, isolated a bacterium characterised by a Y-shaped morphology ("bifid") in the intestinal microbiota of breast-fed infants and named it "bifidus". [5]
After working on several projects that kept her away from her family over the years, Jamie Lee Curtis revealed that she chose to work as a spokesperson for the yogurt brand Activia as a way to be ...
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