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Neopets was conceived in 1997 by Adam Powell, a British student at the University of Nottingham at the time. He shared this idea with Donna Williams and the two started work on the site in September 1999, with Powell responsible for the programming and the database and Williams the web design and art.
Before Neopets, Powell founded various companies. In 1997 he started Shout! Advertising, which went on to be acquired by ValueClick, Inc. in 2000. In 1999 he founded Netmagic and Powlex, which were online companies for online banner advertising and web page design, respectively. [citation needed]
In 2003, she helped establish the partnership with Beckett Media to publish the bi-monthly Neopets: The Official Magazine. [4] [5] Under Williams-Powell's management and product expansion, Neopets went from its initial launch to over 140 million accounts and 5 billion pageviews per month, and in 2005 was sold to Viacom for US$160 million. [6]
Doug Dohring, Age of Learning Founder & Chairman, speaking at the Education World Forum in 2020 Doug Dohring, Age of Learning Founder and Chairman, at company headquarters. Doug Dohring (1957 - September 14, 2023) [1] [2] was an American marketer and entrepreneur. He founded the market research firm, The Dohring Company, in 1986.
Neopets: The Darkest Faerie is a 2005 action-adventure game developed by Idol Minds and published by Sony Computer Entertainment for the PlayStation 2. It was only released in North America and is a spin-off of the browser game Neopets .
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In 2003, virtual pets site Neopets selected Beckett Media as the publisher of its new monthly Neopets: The Official Magazine. The bi-monthly magazine premiered in September 2003, [23] and was canceled in January 2008 after 26 issues. Beckett replaced the issues remaining in pre-paid subscriptions with their new bi-monthly magazine, Plushie Pals.