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By 1990, Taiwanese companies manufactured 11% of the world's laptops. That percentage grew to 32% in 1996, 50% in 2000, 80% in 2007 and 94% in 2011. [7] [8] The Taiwanese ODMs have since lost some market share to Chinese ODMs, but still manufactured 82.3% of the world's laptops in Q2 of 2019, according to IDC. [9] Major relationships include: [10]
The global market leader has been Lenovo in every year since 2013, followed by HP and Dell. Previously, Compaq was the global market leader in the late 1990s until the year 2000, while HP and Dell shared market leadership in the 2000s. For data about PC vendors' market shares in laptop computers specifically, see Laptop#Historic market share.
The price will be raised later once this market share is gained. [ 14 ] A firm that uses a penetration pricing strategy prices a product or a service at a smaller amount than its usual, long range market price in order to increase more rapid market recognition or to increase their existing market share.