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  2. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    In-depth interviews are typically held one-on-one between the respondent and the interview via a telephone, conducted in person, by email, or through an online platform (increasingly common). The primary advantage of in-depth interviews is the amount of detailed information provided as compared to other data collection methods, such as surveys.

  3. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Qualitative researchers use different sources of data to understand the topic they are studying. These data sources include interview transcripts, videos of social interactions, notes, verbal reports [8] and artifacts such as books or works of art. The case study method exemplifies qualitative researchers' preference for depth, detail, and context.

  4. Unstructured interview - Wikipedia

    en.wikipedia.org/wiki/Unstructured_interview

    Ethnographic interviewing originated in studies of cultural anthropology, emphasizing on the quality of the relationship with respondents. [21] Ethnographic interviews are normally conducted in the form of the unstructured interview with participants from a particular culture in which the interviewer or researcher wishes to obtain knowledge from.

  5. Interview (research) - Wikipedia

    en.wikipedia.org/wiki/Interview_(research)

    When choosing to interview as a method for conducting qualitative research, it is important to be tactful and sensitive in your approach. Interviewer and researcher, Irving Seidman, devotes an entire chapter of his book, Interviewing as Qualitative Research, to the importance of proper interviewing technique and interviewer etiquette.

  6. Semi-structured interview - Wikipedia

    en.wikipedia.org/wiki/Semi-structured_interview

    Since a semi-structured interview is a combination of an unstructured interview and a structured interview, it has the advantages of both. The interviewees can express their opinions and ask questions to the interviewers during the interview, which encourages them to give more useful information, such as their opinions toward sensitive issues, to the qualitative research.

  7. Interview - Wikipedia

    en.wikipedia.org/wiki/Interview

    One form of unstructured interview is a focused interview in which the interviewer consciously and consistently guides the conversation so that the interviewee's responses do not stray from the main research topic or idea. [3] Interviews can also be highly structured conversations in which specific questions occur in a specified order. [4]

  8. Dying To Be Free - The Huffington Post

    projects.huffingtonpost.com/dying-to-be-free...

    For addicts, cravings override all normal rules of behavior. In interviews throughout Northern Kentucky, addicts and their families described the insanity that takes hold. Some addicts shared stories of shooting up behind the wheel while driving down Interstate 75 out of Cincinnati, or pulling over at an early exit, a Kroger parking lot.

  9. Photo elicitation - Wikipedia

    en.wikipedia.org/wiki/Photo_elicitation

    In the method, images are used to prompt and guide in-depth interviews and to evoke reactions from the interview participant. [1] The types of images used include photographs, video, paintings, cartoons, graffiti, and advertising, among others. [2] Either the interviewer or the subject may provide the images. [3]