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This is the main objective of financial management. Maintaining proper cash flow is a short run objective of financial management. It is necessary for operations to pay the day-to-day expenses e.g. raw material, electricity bills, wages, rent etc.
The objective of the Financial Management is the maximisation of shareholders wealth. To satisfy this objective a company requires a "long term course of action" and this is where strategy fits in. Strategic planning
Capital maintenance is a competing objective of financial reporting. [4] Financial accounting is the preparation of financial statements that can be consumed by the public and the relevant stakeholders. Financial information would be useful to users if such qualitative characteristics are present.
The AICPA began hunting for new objectives of financial statements because prior to the development of the Trueblood Committee many accountants were confused and dissatisfied with the current objectives. [3] Identifying the objectives to financial statements was the purpose behind the creation of the Trueblood Committee. [4]
It will then overlap both corporate finance and enterprise risk management: addressing risks to the firm's overall strategic objectives, by focusing on the financial exposures and opportunities arising from business decisions, and their link to the firm’s appetite for risk, as well as their impact on share price.
Management accounting is an applied discipline used in various industries. The specific functions and principles followed can vary based on the industry. Management accounting principles in banking are specialized but do have some common fundamental concepts used whether the industry is manufacturing-based or service-oriented.