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A visible aspect of the cultural globalization is the diffusion of certain cuisines such as American fast food chains. The two most successful global food and beverage outlets, McDonald's and Starbucks , are American companies often cited as examples of globalization, with over 36,000 [ 5 ] and 24,000 locations operating worldwide respectively ...
Manfred B. Steger is an American academic and author.He is a Professor of Sociology at the University of Hawaiʻi at Mānoa. [1]Steger is most known for his work in social and political theory, primarily focusing on the crucial role of ideas, images, language, beliefs, and other symbolic systems in shaping discourses of globalization.
Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World is a 1995 book by American political scientist Benjamin Barber, in which he puts forth a theory that describes the struggle between "McWorld" (globalization and the corporate control of the political process) and "Jihad" (Arabic term for "struggle", here modified to mean tradition and traditional values, in the form of ...
Held and his co-writers' definition of globalization in that same book as "transformation in the spatial organization of social relations and transactions—assessed in terms of their extensity, intensity, velocity and impact—generating transcontinental or inter-regional flows" was called "probably the most widely-cited definition" in the ...
George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber 's idea of rationalization through the lens of the fast food industry.
The Lexus and the Olive Tree: Understanding Globalization is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus LS, and the desire to retain identity and traditions, symbolized by the olive tree.
Economic globalization is the intensification and stretching of economic interrelations around the globe. [3] [4] It encompasses such things as the emergence of a new global economic order, the internationalization of trade and finance, the changing power of transnational corporations, and the enhanced role of international economic institutions.
The World Is Flat: A Brief History of the Twenty-First Century is a 2005 book by American political commentator Thomas L. Friedman.It analyzes globalization in the early 21st century, suggesting that the world has a level playing field where countries, companies, and individuals need to remain competitive in a global market.