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Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.
Key performance indicators may be measured by extracting information from social media channels, [2] such as blogs, wikis, micro-blogs such as Twitter, social networking sites, or video/photo sharing websites, forums from time to time. It is also used by companies to gauge current trends in the industry. [3]
Third-party apps can help you find out who decided to unfollow you on Twitter. Additionally, find out who you follow that doesn't follow you back.
An article in the New York Times in 2014 featured an interview with an anonymous provider of ghost followers, who claimed that he had sold fake followers to celebrities and politicians. [5] Another article in the NYT, from January 2018, discussed the economics of selling ghost followers on Twitter and other platforms. [6]
Twitter has altered the trend algorithm in the past to prevent manipulation of this type with limited success. [55] The Twitter web interface displays a list of trending topics on a sidebar on the home page, along with sponsored content (see image). Twitter often censors trending hashtags that are claimed to be abusive or offensive.
Twitter was used by candidates in the 2008 U.S. presidential campaign throughout the race. Democratic Party nominee Barack Obama used it for publicity. [46] The Nader–Gonzalez campaign updated its ballot access teams in real time with Twitter and Google Maps. [47] Twitter use increased by 43% on the day of the United States 2008 election. [48]
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
This list contains the top 50 accounts with the most followers on the social media platform X, formerly and commonly known as Twitter. Notable figures such as Elon Musk, Barack Obama, Cristiano Ronaldo, Justin Bieber, Rihanna, Katy Perry, and Narendra Modi, are at the top of the list, each with over 100 million followers. As of January 2025 ...