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H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and ...
The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [3]
H&M (Hennes & Mauritz), possibly the most well-known Scandinavian fashion brand, [8] is a Swedish based clothing line which began in 1947 in Västerås, Sweden, that has expanded worldwide. Starting out with only women's clothing, the company now sells men's, women's, and children's apparel, as well as home design products. [9]
A number of men's skirts and skirted garments featured in the 2022 exhibition at the Victoria and Albert Museum in London entitled Fashioning Masculinities: the art of menswear, [45] [46] which illustrated the history of men's fashion in western Europe, and its relationship to perceptions of masculinity, using historical and contemporary material.
A H&M store in Downtown Montreal. Fast fashion brands produce pieces to get the newest style on the market as soon as possible. [16] They emphasize optimizing certain aspects of the supply chain for the trends to be designed and manufactured quickly and inexpensively and allow the mainstream consumer to buy current clothing styles at a lower price.
Modern boyfriend-style clothes are often designed to look unisex and fit most women. [2] As the trend continues to grow, many brands such as Gap, Forever 21, H&M, and Urban Outfitters, have created boyfriend or men's-inspired fashion targeted at female consumers. [citation needed]