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  2. End user - Wikipedia

    en.wikipedia.org/wiki/End_user

    In product development, an end user (sometimes end-user) [a] is a person who ultimately uses or is intended to ultimately use a product. [ 1 ] [ 2 ] [ 3 ] The end user stands in contrast to users who support or maintain the product, [ 4 ] such as sysops , system administrators , database administrators, [ 5 ] information technology (IT) experts ...

  3. Value stream - Wikipedia

    en.wikipedia.org/wiki/Value_stream

    A value stream depicts the stakeholders initiating and involved in the value stream, the stages that create specific value items, and the value proposition derived from the value stream. The value stream is depicted as an end-to-end collection of value-adding activities that create an overall result for a customer, stakeholder, or end-user.

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.

  5. Stakeholders vs. shareholders: What’s the difference?

    www.aol.com/finance/stakeholders-vs-shareholders...

    All shareholders are stakeholders, but not all stakeholders are shareholders.

  6. Stakeholder (corporate) - Wikipedia

    en.wikipedia.org/wiki/Stakeholder_(corporate)

    Real stakeholders, labelled stakeholders: genuine stakeholders with a legitimate stake, the loyal partners who strive for mutual benefits. Stake owners own and deserve a stake in the firm. Stakeholder reciprocity could be an innovative criterion in the corporate governance debate as to who should be accorded representation on the board.

  7. Participatory design - Wikipedia

    en.wikipedia.org/wiki/Participatory_design

    Participatory design (originally co-operative design, now often co-design) is an approach to design attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end users) in the design process to help ensure the result meets their needs and is usable. Participatory design is an approach which is focused on ...

  8. Stakeholder engagement - Wikipedia

    en.wikipedia.org/wiki/Stakeholder_engagement

    Stakeholder engagement is the process by which an organization involves people who may be affected by the decisions it makes or can influence the implementation of its decisions. They may support or oppose the decisions, be influential in the organization or within the community in which it operates, hold relevant official positions or be ...

  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...