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Download data is sent downstream to an end-user, upstream from the provider. ISP = internet service provider. Downloading generally transfers entire files for local storage and later use, as contrasted with streaming, where the data is used nearly immediately while the transmission is still in progress and may not be stored long-term.
In May 2022, TikTok announced TikTok Pulse, an ad revenue-sharing program. It covers the "top 4% of all videos on TikTok" and is only available to creators with more than 100,000 followers. If an eligible creator's video reaches the top 4%, they will receive a 50% share of the revenue from ads displayed with the video. [109]