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Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page.The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page.
In the context of a link from an anchor to a target, it is the starting place. In the context of the {} template, an "anchor" is a landing place for a link to jump to. The anchor template automatically creates some invisible coding from certain text in the template in the "landing place". In this context, the word "anchor" may refer to:
Plain anchor— the anchor is the defined text; CITEREF anchor— the anchor consists of CITEREF plus the defined text; Auto anchor— the anchor is automatically built by concatenating (running together) template fields such as the author last names and the year (e.g. SmithJones1999) Custom anchor— the anchor is created from text defined in ...
The template {{Visible anchor}} inserts one or more HTML anchors in a page. Those locations can then be linked to using [[#link|...]] syntax. Unlike {{Anchor}}, the first parameter will be visible text on the page. Template parameters [Edit template data] Parameter Description Type Status Anchor name, and text to display 1 This will become an anchor. The characters ", #, | and = must be ...
An anchor hyperlink (anchor link) is a link bound to a portion of a document, [3] which is often called a fragment. The fragment is generally a portion of text or a heading, though not necessarily. For instance, it may also be a hot area in an image (image map in HTML), a designated, often irregular part of an image.
The template {} inserts one or more invisible anchor names (HTML fragment identifiers) in a page. The basic format is {{anchor|Anchor name}}. To link to an anchor from within the same page, use [[#Anchor name|display text]]. To link to an anchor from another page, use [[Article name#Anchor name|display text]].
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The template {{Visible anchor}} inserts one or more HTML anchors in a page. Those locations can then be linked to using [[#link|...]] syntax. Unlike {{Anchor}}, the first parameter will be visible text on the page. Template parameters Parameter Description Type Status Anchor name, and text to display 1 This will become an anchor. The characters ", #, | and = must be escaped; see the main ...