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Customer lifetime value: The present value of the future cash flows attributed to the customer during his/her entire relationship with the company. [2] Present value is the discounted sum of future cash flows: each future cash flow is multiplied by a carefully selected number less than one, before being added together.
The loan-to-value (LTV) ratio is a financial term used by lenders to express the ratio of a loan to the value of an asset purchased. In real estate , the term is commonly used by banks and building societies to represent the ratio of the first mortgage line as a percentage of the total appraised value of real property .
Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospective and existing customers.
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category.
The origins of NPS date to a 2003 Harvard Business Review article by Reichheld titled "The One Number You Need To Grow". [3] Reichheld said he found the "would you recommend" question the best predictor of return business and word of mouth marketing, compared to equivalent questions like "How satisfied are you?", "Does this company deserve your loyalty?", and "Do you intend to return?".
In addition to Newton's Law of Gravity in the physical sciences, there were other antecedents to Reilly's "law" of retail gravity. In particular, E.C. Young in 1924 described a formula for migration that was based on the physical law of gravity, and H.C. Carey had included a description of the tendency of humans to "gravitate" together in an 1858 summary of social science theory.
The greedy method, and extensions of it for the approximation of irrational numbers, have been rediscovered several times by modern mathematicians, [3] earliest and most notably by J. J. Sylvester [4] A closely related expansion method that produces closer approximations at each step by allowing some unit fractions in the sum to be negative ...