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The first Lego World Cup building contest is held in Billund. Lego Canada is established. The "Brick Separator" is introduced. 1989: Lego Pirates theme is launched. Lego Educational Products Department is renamed Lego Dacta. Brick Kicks, the first official Lego Club magazine, is introduced. Space Police I, a sub-line of Lego Space is introduced.
In the first half of 2017, Lego saw its first revenue decline in 13 years, announcing plans in September 2017 to cut 1,400 jobs. [33] On February 7th 2019 a sequel to The Lego Movie was produced by Warner Animation Group and released by Warner Bros, titled The Lego Movie 2: The Second Part. Many of the voice actors from the first film reprised ...
A Lego minifigure, often simply referred to as a Lego figure or a minifig, is a small plastic articulated figurine made of special Lego bricks produced by Danish building toy manufacturer The Lego Group. They were first produced in 1978 and have been a success, with over 4 billion produced worldwide as of 2020.
The company also produced product lines that used pieces outside of the standard Lego system such as Technic, Duplo and Fabuland. Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star Wars, Wizarding World or Marvel and DC Comics.
"Lego" is commonly used as a mass noun ("some Lego") or, in American English, as a countable noun with plural "Legos", to refer to the bricks themselves, [83] but as is common for trademarks, Lego group insists on the name being used as an adjective when referring to a product (as in "LEGO bricks").
The line features as the center of a 2019 expansion for the open world racing video game Forza Horizon 4. [6] [7] In 2022, The Lego Group stated that the theme is 18+ (18 years and older) that does not carry the 18+ label. [8] In April 2022, The Lego Group built a life-size replica of the 1970 Ferrari 512 M containing 78,496 Lego pieces. [9]
Lego Minifigures (stylized as LEGO Minifigures) are a 2010 Lego theme based on a set of collectible Lego minifigures. Each figure is an original character with new clothing and facial designs, and many contain previously unseen accessories. Each series usually contains 16 different minifigures; however, some series contain as few as 9 ...
The Lego Castle theme is a segment of the broader Lego product line that encapsulates a medieval world concept, prominently featuring knights and castles. Launched initially in Europe in 1979 and later introduced to North America in 1981, the theme enjoyed continuous support until 1999.