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Tissue-pack marketing (ティッシュ配り, Tisshukubari) is a type of guerrilla marketing that attaches advertisements to portable facial tissue packages to move advertising copy directly into consumers' hands. Its origins date back to the late 1960s in Japan as a replacement for free promotional matchboxes, which were falling out of favor.
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The tissue paper might be treated with softeners, lotions or added perfume to get the right properties or "feeling". The finished facial tissues or handkerchiefs are folded and put in pocket-size packages or a box dispenser. Facial tissue may contain non-biodegradable additives for strength. [2]
In 2022, about 11% of items the company delivered were shipped without the signature Amazon-branded box and instead came in their original containers, according to Amazon’s sustainability report.
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Wrapping tissue is usually found in single sheets or sheet collections of 25, 40, or 50. White tissue is also sold specifically for bulk wrapping in reams of 480 sheets. Some shops wrap delicate merchandise in folded or crumpled layers of tissue paper to protect it before placing it in bags or boxes for the purchaser.
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