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In 1961, Cream of Wheat was acquired by the National Biscuit Co. (later renamed Nabisco) for US$30 million. [3] Philip Morris Companies acquired Nabisco and with it Cream of Wheat in 2000 and merged it with its Kraft Foods subsidiary. Kraft closed Cream of Wheat's Minnesota plant in 2002, relocating production to other Kraft facilities. [6]
Frank L. White (c. 1867 – February 15, 1938) was an American chef whose likeness, known as "Rastus," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
Rastus is also the name of the African-American character who first appeared on packages of Cream of Wheat cereal in 1893 and whose image remained the Cream of Wheat trademark until the 1920s, [13] when it was replaced by a purported photograph of Frank L. White, a Chicago chef wearing a chef's hat and jacket; White claimed to have been the ...
The logo for Cream of Wheat has long been thought to be based on Frank L. White, a Chicago chef who died in 1938. ... Cream of Wheat could soon become the latest recognizable food brand to alter ...
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A&P purchased the product at wholesale, 11 cents per box (3 cents less), and decided that a 1-cent markup was appropriate for its economy store format. Cream of Wheat cut off supplies and A&P sued. U.S. District Court Judge Charles Hough ruled against A&P, saying that a manufacturer can establish retail prices. As a result, A&P and other large ...
The post The History of Ice Cream, One of the World’s Oldest Desserts appeared first on Reader's Digest. ... Another presidential chef—a free Black man from Philadelphia named Augustus Jackson ...
1909 Cream of Wheat advertisement William H. Calbreath (July 29, 1850 – May 26, 1944) claimed to have been the model for the Cream of Wheat trademark , [ 1 ] one of the most enduring images in the history of American advertising.