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In 1961, Cream of Wheat was acquired by the National Biscuit Co. (later renamed Nabisco) for US$30 million. [3] Philip Morris Companies acquired Nabisco and with it Cream of Wheat in 2000 and merged it with its Kraft Foods subsidiary. Kraft closed Cream of Wheat's Minnesota plant in 2002, relocating production to other Kraft facilities. [6]
1909 Cream of Wheat advertisement William H. Calbreath (July 29, 1850 – May 26, 1944) claimed to have been the model for the Cream of Wheat trademark , [ 1 ] one of the most enduring images in the history of American advertising.
Claimed likeness on Cream of Wheat box Frank L. White ( c. 1867 – February 15, 1938) was an American chef whose likeness, known as " Rastus ," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
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The logo for Cream of Wheat has long been thought to be based on Frank L. White, a Chicago chef who died in 1938. Earlier this week, Quaker Oats announced it would no longer use the Aunt Jemima ...
It is generally made from maize ("mielie") meal and is sold under various brand names. Taystee Wheat is made into a creamy wheat-based porridge. Porridge brands unique to South Africa include Jungle Oats and Bokomo Maltabella (made from malted sorghum). [40] In other parts of Africa it is known as ugali, bota, and banku or "makkau".
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Rastus is also the name of the African-American character who first appeared on packages of Cream of Wheat cereal in 1893 and whose image remained the Cream of Wheat trademark until the 1920s, [13] when it was replaced by a purported photograph of Frank L. White, a Chicago chef wearing a chef's hat and jacket; White claimed to have been the ...