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Douwe Egberts branded products in a shop in the Netherlands. Douwe Egberts is a Dutch brand specialising in coffee and related products. It is owned by of JDE Peet's, a Dutch global coffee and tea company. [1] The brand is marketed to retail consumers in Belgium, the United Kingdom, Netherlands and South Africa. [2] [3] [4]
Before Douwe Egberts introduced Drum in the UK there was an active gray market and Drum had a large market-share: as the tobacco prices were once much higher in the UK than on the European mainland, there were many people who traveled to (mainly) Belgium or France by ferry to import alcohol and tobacco.
In 2015 Jacobs Douwe Egberts merged with Peet's Coffee, both now majority-owned by JAB Holding, to form JDE Peet's. [10] [11] On May 29, 2020, JDE Peet's raised $2.5 billion by taking the company public on the Euronext Amsterdam stock exchange in a deal that valued the company at $17.3 billion.
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Douwe Egberts tea had been marketed under the company name since 1753, but in 1937 the name Pickwick was chosen by director Johannes Hessel's wife, who was inspired by Charles Dickens's Pickwick Papers. [4] In the 1990s the brand was introduced to Central and Eastern Europe, [5] and in 2015 to the United States in limited supply. [6]
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