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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    How people respond to different color stimuli varies from person to person. In a U.S. study by Lamancusa, blue is the top choice at 35%, followed by green (16%), purple (10%), and red (9%). [ 33 ] A concept proposed by Dutton in evolutionary aesthetics is that blue and green may reflect a preference for certain habitats that were beneficial in ...

  3. Emotion classification - Wikipedia

    en.wikipedia.org/wiki/Emotion_classification

    Emotion classification, the means by which one may distinguish or contrast one emotion from another, is a contested issue in emotion research and in affective science. Researchers have approached the classification of emotions from one of two fundamental viewpoints: [citation needed] that emotions are discrete and fundamentally different constructs

  4. McCollough effect - Wikipedia

    en.wikipedia.org/wiki/McCollough_effect

    One image should show one orientation of grating (here horizontal) with a colored background (red) and the other should show the other orientation of grating (here vertical) with a different, preferably oppositely colored background (green). Each image should be gazed at by the subject for several seconds at a time, and the two images should be ...

  5. Synesthesia - Wikipedia

    en.wikipedia.org/wiki/Synesthesia

    The audio test correlates with chromesthesia (sounds with colors). Since people question whether or not synesthesia is tied to memory, the "retest" is given. One is given a set of objects and is asked to assign colors, tastes, personalities, or more. After some time, the same objects are presented and the person is asked again to do the same task.

  6. Inverted spectrum - Wikipedia

    en.wikipedia.org/wiki/Inverted_spectrum

    The inverted spectrum is the hypothetical concept, pertaining to the philosophy of color, of two people sharing their color vocabulary and discriminations, although the colors one sees—that person's qualia—are systematically different from the colors the other person sees.

  7. Truth in Advertising: What Does 'Green' Really Mean? - AOL

    www.aol.com/news/2010-11-28-dangers-of-green...

    The term has invaded thousands of press releases, advertisements and product labels, rightfully winning it the top spot on at least one list of the most overused buzzwords last year.

  8. Emotional Design - Wikipedia

    en.wikipedia.org/wiki/Emotional_Design

    The first is the "visceral" level which is about immediate initial reactions people unconsciously do and are greatly determined by sensory factors (look, feel, smell, and sound). Norman argued that attractive products work better because they can engage multiple senses to evoke emotional responses and bonds through use of visual factors of ...

  9. What does 'down bad' mean? The phrase has a few suggestive ...

    www.aol.com/entertainment/does-down-bad-mean...

    The phrase "down bad" has taken on a life of its own on social media. People seem to be using it in a myriad of ways, but the spirit of the term is to yearn. Urban Dictionary defines "down bad" as ...