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In 1978, while Jacobs' sons were in the ski race circuit, he noted that there was only one brand of race sweaters available. He believed he could make a better product and sell it to the close-knit race community. This business, named David L Jacobs, Incorporated, began as a small mail order business in his Boulder, Colorado kitchen.
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
Short sleeve, legless, one piece infant garment with snap or other closure bodysuit [11] onesie, [12] bodysuit One-piece loungewear garment worn by children and adults onesie [12] one-piece, jumpsuit, long johns Long sleeve and long legs one-piece garment for babies worn as sleep and everyday wear babygrow, [13] sleepsuit, [14] babygro [13]
Plank opted to use the British spelling "armour" in the company name because the toll-free vanity number was still available for that version. [7] People began to take notice of the brand when a front-page photo of USA Today featured Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck.
In the past, such appropriation was usually restricted to membership of specific youth cultures—leather jackets, bondage trousers—but nowadays it is the norm among young people to flag up their music and cultural preferences in this way, hence the adoption of the hoodie by boys across the boundaries of age, ethnicity and class." [20]
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