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The 160-character limit was adopted by Twitter when the site launched in 2006, 20 characters were reserved for the username, with 140 characters for the tweet. [4] The original limit was seen as an iconic fixture of the platform, [ 5 ] [ 6 ] [ 7 ] encouraging "speed and brevity".
Only new Twitter handles added to the conversation count towards the limit. In 2017, Twitter doubled their historical 140-character-limitation to 280. [46] Under the new limit, glyphs are counted as a variable number of characters, depending upon the script they are from: most European letters and punctuation forms count as one character, while ...
Character Limit chronicles the rise and fall of Twitter after Elon Musk's tumultuous $44-billion-dollar acquisition. The book showcases Musk's volatility, highlighting the actions that led to the company's drastic devaluation and the resurgence of unmoderated hate-speech, misinformation, and white nationalism on the platform.
In 2016, Twitter announced that attachments, links, and media such as photos, videos, and the person's handle, would no longer count; a user photo post used to count for around 24 characters. [106] [107] In 2017, Twitter handles were similarly excluded. [108] The same year, Twitter doubled its historical 140-character-limitation to 280. [109]
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On September 26, 2017, Twitter announced the company was testing doubling the character limit—from 140 to 280. It was an effort for users to be more expressive with their tweets, [ 25 ] [ 12 ] as users were otherwise cramming ideas into a single tweet by rewriting and removing vowels, [ 26 ] or not tweeting at all. [ 27 ]
Twitter increases tweets' character limit from 140 to 280 for all accounts. The earliest rollout to select accounts happened in September. [180] 2017 November 10 Product Twitter increases display names' character limit from 20 to 50 characters. [181] 2017 December Product Ability to post threads of multiple tweets at once [182] 2018 July 13 Product
Twitter acquired Crashlytics, a crash reporting tool for developers, on January 28, 2013, for over US$100 million, its largest acquisition at the time. [124] Twitter committed to continue supporting and expanding the service. [125] In October 2014, Twitter announced Fabric, a suite of mobile developer tools built around Crashlytics. [126]