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Eucerin Patent, 1902 In 1911, Oscar Troplowitz , who took over the Beiersdorf company from its founder Paul C. Beiersdorf in 1890, bought the patent and a few years later the first Eucerin products (iodine creme, loose powder) were introduced on the German market.
Eucerit was the basis for Eucerin and, later on, for NIVEA Creme. 1906: The first overseas branch was established in London. 1909: Labello was launched on the market. It was the first lip care product in sliding tube packaging. "Labello" is derived from the Latin for "beautiful lip" (labea = lip; bello = beautiful).
Beiersdorf AG is a German multinational company that manufactures personal-care products and pressure-sensitive adhesives headquartered in Hamburg, Germany.Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea, Tesa SE (Tesa tape) and Coppertone.
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