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Serbia Broadband (branded as SBB; full legal name: Serbia Broadband - Srpske kablovske mreže d.o.o.) is a cable television and broadband internet service provider in Serbia. The SBB company operates as part of the United Group , leading media and telecommunication operator in Southeastern Europe .
Serbia and Montenegro received the code of +381 following the breakup of the Socialist Federal Republic of Yugoslavia in 1992 (which had +38 as country code). Montenegro switched to +382 after its independence in 2006, so +381 is now used only by Serbia. [2] An example for calling telephones in Belgrade, Serbia is as follows:
Telekom Srbija's previous logo used from 1997 to 2015. Telekom Srbija a.d. Beograd was set up in 1997, during the process of transformation of PTT sistema Srbije.In June that same year, it became the ownership of three shareholders – JP PTT Saobraćaja Srbija (present-day JP Pošta Srbije) (51%), Telecom Italia (29%), and OTE Greece (20%).
As of December 2023 Serbia has three mobile networks, Telekom Srbija, Yettel, and A1, all of which are licensed for 2G GSM, 3G UMTS, and 4G LTE. The largest mobile operator is Telekom Srbija , marketed as mts , with 44.1% market share, followed by Yettel with 31.9% and A1 with 24% market share. [ 4 ]
United Group was formed in 2007, as a Luxembourg-registered multinational entity, in a merger of Serbia Broadband (SBB) and two companies named Telemach, one in Slovenia and the other in Bosnia and Herzegovina. [1] Telemach Montenegro became a part of United Group in 2014. Telemach acquired Tušmobil on 1 April 2015. [2]
Yettel Serbia (known as Telenor Serbia until 2022) [4] is a Serbian mobile, fixed, internet and IPTV provider, owned by the Czech investment group PPF. It is headquartered in Belgrade . As of 2020, [update] it is the second largest mobile telephony operator with market share of 36.98%.
The situation changed in 2002 when Serbia Broadband (SBB), then a growing cable operator, approached subscribers with a cable Internet option of a tariff based 128 kbit/s access. As of 2019 SBB offers speeds up to 300 Mbit/s. In 2005 Telekom Srbija started offering ADSL2+ service and in 2013 added VDSL2 service.
On 13 March 2012, the biggest Serbian cable network Serbia Broadband became the main sponsor, and the team changed its name to SBB Vukovi Beograd. After winning the national title against their fiercest rival the Wild Boars once again, Vukovi lost the CEFL finals against Ljubljana Silverhawks with 34–21.