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Pepe Jeans was founded in 1973 by three brothers who ran a weekend stall at Portobello Road Market in London, before expanding to a store in Carnaby Street and then into Europe in the 1980s. [ 4 ] In 1988, Pepe Jeans was owned by Arun, Nitin and Milan Shah.
The Morellato Group and Pepe Jeans London signed an agreement for the production and worldwide distribution of watches Pepe Jeans London branded that started during autumn 2014. In 2015, Morellato partnered with Trussardi to create the T01 collection . [ 6 ]
After licensing Pepe Jeans USA in 1995, in 1996 Tommy Hilfiger Inc. began distributing women's clothing as well. [16] By the end of the next year, Hilfiger had opened his first store in Beverly Hills, which was followed by a store in London in 1998. [16] The company launched its bed and bath line in 1998. [10]
In October 2023, artist Phillip Banks posted a screenshot of a digital character he drew: an anthropomorphic dog in a grey sweater, jeans and sneakers. “My new character,” Banks wrote at the time.
In 1997, Petia became the face and spokesperson of Pepe Jeans London. [1] In 2007, Petia signed one year sponsorship deal with Sobieski vodka and they released her 12-page 2007 swimsuit calendar. In 2008, Petia was "The Party Girl" of the cover of June 2008 issue of GO Guide. In 2009, Petia modelled the Spring/Summer collection of DEMOBAZA. [15]
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