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When we say that a brand has a positive brand-image, it means that the brand has established some strong, favorable and unique associations with the consumer's self-image [8] (e.g. iPods have a strong and explicit image of being trendy, fashionable and high-tech, a combination of brand image that is unique and valued by young people). These ...
Personal branding is often described using marketing terms like "product," "added value," and "promise," drawing parallels to product branding and emphasizing distinctiveness and market positioning. Conversely, definitions of self-presentation focus on personal identity, reputation, and managing one's image, underscoring how people present ...
The CCFC filed an FTC complaint over YouTube Kids shortly after its release, citing examples of inappropriate videos that were accessible via the app's search tool (such as those related to wine in their testing), and the Recommended page eventually using search history to surface such videos. YouTube defended the criticism, stating that it was ...
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Examples include injections, mutilation, childbirth, urination, fellatio, and acid attacks. Elsagate (derived from Elsa and the -gate scandal suffix) is a controversy surrounding videos on YouTube and YouTube Kids that were labelled as "child-friendly" but contained themes inappropriate for children.
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34.
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