Search results
Results From The WOW.Com Content Network
Identification is a key theme in the works of Kenneth Burke as part of the New Rhetoric movement. Contemporary rhetoric focuses on cultural contexts and general structures of rhetoric structures. [1] Burke was a notable contemporary U.S. rhetorician who made major contributions to the rhetoric of identification.
In particular, the concept of identification can expand our vision of the realm of rhetoric as more than solely agonistic. To be sure, that is the way we have traditionally situated it: “Rhetoric,” writes Burke, “is par excellence the region of the Scramble, of insult and injury, bickering, squabbling, malice and the lie, cloaked malice and the subsidized lie. . . .
Burke's exploration of identification within rhetoric heavily influenced modern rhetorical theory. He revolutionized rhetoric in the West with his exploration of identification, arguing that rhetoric is not only about "rational argument plus emotion", [14] but also that it involves people connecting to language and one another at the same time ...
Examining Aristotle's principles of rhetoric, Burke points out that the definition of the "old rhetoric" is, in essence, persuasion. [29] Correspondingly, Burke proposes a new rhetoric, which discusses several issues, but mainly focuses on the notion of identification.
He highlights the importance of modern psychology, where identification of the audience plays a key role. The principle of identification, as Burke explains, is the speaker appealing to the audience's opinions and ideals. [5] Identification is crucial for modern rhetorical study and the principal of constitutive rhetoric.
While these theorists all contributed to the theory of constitutive rhetoric, James Boyd White was the first to coin the term. In 1985, he explained that the term "constitutive rhetoric" described rhetoric that called a common, collective identity into existence. White wrote that persuasion and identification occur only when audiences already ...
Fbi Agents Sue Trump Doj To Block Any Public Identification Of Employees Who Worked On Jan. 6 Investigations ... Fox News Digital took a look back on Eisen's rhetoric and actions across the past ...
Identification in rhetoric, a rhetorical theory of persuasion Identification (literature) , the audience identifying with a character, or a narrative device See also