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The largest hotel chains operate reward programs, including Hilton Worldwide, Hyatt, Marriott International, and Wyndham Hotels & Resorts. However, some luxury brands, such as Four Seasons Hotels and Resorts , have eschewed the concept, [ 7 ] saying they prefer building loyalty through personalised service.
Hilton Worldwide says it will offer free high-speed Internet access to all its Gold and Diamond HHonors members beginning September
Hilton Hotels Corporation later created the Conrad Hotels brand in honor of Hilton. [49] Hilton Honors (formerly Hilton HHonors), the company's guest loyalty program, was initiated in 1987. [50] In 1994, the Honors surpassed competing hotel loyalty programs by offering members both hotel credit points and airline credit miles. [51] [52]
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