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In Luca Turin and Tania Sanchez's Perfumes: The A-Z Guide (2010), Turin pinpoints L'Artisan Parfumeur, founded 1976, as "the first niche firm", [4] and in the series’ second volume, names the opening of New York City perfume boutique Aedes de Venustas in 1995 as marking "the earliest days of the Cambrian Explosion of Niche." [5]
Among Chanel’s many iconic bags is the 2.55 handbag, a rectangular clutch that you apparently have to book an appointment to buy new from Chanel, which is a big hint at just how expensive it is.
In the US, the sale of Chanel No. 5 was promoted at perfume counters in high-end department stores. The Galeries Lafayette was the first retailer of the fragrance in Paris. In France itself, Chanel No. 5 was not advertised until the 1940s. [2]: 111–113 The first solo advertisement for Chanel No. 5 ran in The New York Times on 10 June 1934.
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"Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival "Chanel No. 5". [7]Joy is preserved in its original 1930 formulation in the archives of the Osmothèque, donated to the collection by Jean Kerléo, formerly head perfumer at Jean Patou.
Le Labo is known for its luxury fragrances, including its famous Santal 33 scent. However, perfume fans say there's a dupe on the market: Jungle Santal from the Target brand Fine'ry.