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Skechers USA, Inc. is an American multinational footwear and apparel company. Headquartered in Manhattan Beach, California , it was founded in 1992 and is the third largest footwear brand in the United States.
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In January 2013, the company — which posted $195 million in losses between 2009 and 2012 [5] — was sold to Korean firm E-Land World Limited for $170 million. [6] The following May, E-Land named a new executive team to oversee the newly formed K-Swiss Inc., including Truman Kim as chairman and Larry Remington as president and CEO.
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In a new Super Bowl ad starring Mr. T, Skechers corrects its often misspelled name and promotes a new slip-on shoe.
Plans were made for production of the new line in factories located in Italy, a leading exporter of footwear to the world market at the time. [ 1 ] In 1983, the new Merrell company delivered its first product to the market, making shipments to a pair of east coast retailers specializing in hiking gear.
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